We connected with consumers and rum enthusiasts in Stockholm, Sweden through a series of experiences showcasing our premium rums.

The activities were executed in partnership with Hermansson & Co and Artisan Spirits, led by our Global Brand Ambassador, Daniyel Jones.

At Cane Rum Society, one of Stockholm’s highly regarded Caribbean restaurants and rum bars, guests enjoyed exclusive tasting of our portfolio. Daniyel also hosted a guest shift at the restaurant serving a selection of cocktails featuring Angostura rums and bitters.

We also participated in Sweden’s Rum Fest with Daniyel hosting tasting and masterclasses which were all sold out ahead of the event. Angostura® Tamboo received a special recognition in the Spiced Rum category at the rum festival.

The activities in Stockholm provided strong opportunities for Angostura to connect with consumers, reflecting the growing interest in our premium rums in Sweden.