Angostura® hosted a cocktail challenge, at the famous Monkey Bar, to select its United Arab Emirate Brand Ambassador in August 2023. It was a fantastic way to identify top talent and elevate our brand’s presence in the region. All participants showcased their wealth of knowledge for the brand displaying their creativity, expertise and passion. Seventy competitors participated across the United Arab Emirate with ten finalists being selected.
The full range of Angostura® products including our ANGOSTURA® aromatic bitters, ANGOSTURA® orange bitters, ANGOSTURA® cocoa bitters, full premium Rum range, Amaro di Angostura® and the newly introduced Angostura® Tamboo Spiced Rum were used in the range of cocktails that were presented to the judges. Angostura’s Global Brand Ambassador, Daniyel Jones, was one of the judges.
Congratulations to Rafeal Guia who emerged as the winner and earned the prestigious title of Brand Ambassador for Angostura® in the United Arab Emirate. He won a trip to the Athens Bar Show and now attends events and trade shows as an advocate for the brand by distributing drinks to consumers.