The House of Angostura and Velier S.p.A have announced a new strategic partnership, with Angostura appointing Velier S.p.A as its exclusive distributor for its premium rum portfolio in Italy.
This collaboration with the renowned Italian spirits company marks another milestone in Angostura’s international growth strategy, reinforcing the company’s commitment to expanding its global footprint.
Velier will lead the distribution, brand development and market expansion of the Angostura rum portfolio across Italy. The initial phase of the partnership will focus on the visibility of Angostura’s core premium rum portfolio across leading on-trade accounts in Italy.
This partnership reflects a shared ambition to strengthen Angostura’s presence in Italy, a market increasingly recognised for its appreciation of aged, authentic, and heritage-driven premium spirits. The rollout will be supported by trade education, bartender engagement, tasting experiences, and consumer activations designed to deepen understanding of Angostura’s versatility in both classic and contemporary cocktail culture.
This is expected to further strengthen Italy’s premium rum category by improving access to high-quality aged rum expressions and enhancing appreciation for Caribbean rum craftsmanship.
Velier S.p.A. headquartered in Genoa, Italy, was selected as Angostura’s exclusive rum partner in Italy due to its strong reputation in the premium spirits category, its trusted network across the on-trade and off-trade, and its proven ability to build premium brands with authenticity and long-term value. Together, both companies are committed to elevating the appreciation of premium rums in Italy through education, storytelling, and meaningful engagement with trade partners, and consumers.
Chief Executive Officer of The House of Angostura, Mr. Ian Forbes, said: “We are proud to partner with Velier S.p.A. as we continue to expand Angostura’s international presence. Italy is a market that values premium spirits, making it an important strategic focus for our brand. Velier’s expertise and deep understanding of the Italian market gives us great confidence in the success of this partnership. Together, we look forward to sharing the heritage of Trinidad and Tobago rum with Italian consumers and trade partners.”
Chairman of Velier S.p.A., Mr. Luca Gargano added: “We are honoured to partner with House of Angostura and to represent Angostura’s rums in Italy. Angostura is a brand of remarkable heritage and global standing, and we see strong potential to further elevate its presence in this market through focused distribution, education, trade activation and deeper engagement with consumers who value premium spirits with character and provenance.”
With over 200 years of heritage rooted in Trinidad and Tobago, the House of Angostura is internationally recognised for its award-winning rums and iconic bitters. Built on craftsmanship, precision, and innovation, Angostura’s rums and bitters are exported to over 170 markets worldwide and continue to represent Caribbean excellence in the global spirits industry.