Nigel Balkaran was appointed as Executive Manager, Local Sales in October 2024. Nigel is a highly accomplished Executive with over 20 years of experience in Business Management, Marketing and Sales, with a strong focus on the Pharmaceutical, FMCG, and Wines & Spirits industries.

Throughout his career, Nigel has demonstrated a proven ability to drive business growth, expand market share, acquire new brands, and lead high-performing teams across multiple organisations. His extensive experience includes collaborating with suppliers and manufacturers from diverse regions, which has provided him with valuable exposure to global best practices and world-class training.

He has worked with some of the world’s leading brands, including Bacardi Inc., Jack Daniel’s, Campari, Diageo, Red Bull, Procter & Gamble, Kraft, Mondelez, PepsiCo/Frito-Lay, Kimberly-Clark, and Pfizer.

Nigel holds a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM) and is an Associate Member of the Chartered Institute of Marketing (ACIM). He also serves as the current Chairman of the Food Distribution Association of Trinidad and Tobago, where he continues to champion industry development and professional excellence.

Respected for his strategic insight, leadership, and ability to develop people to achieve their fullest potential, Nigel embodies the qualities of a results-driven and customer-focused business leader.