Angostura® Tiki Week was held in Greece for the 6^th year; organized by Beverage World – Angostura’s distributor in the Greek market. The event took place from May 25 to June 8, 2023.

It was opened by a series of masterclasses that included products such Angostura® 1824 and Angostura® 1787 rums, and hosted by Angostura’s Global Brand Ambassador, Daniyel Jones, in cities such as Athens and Crete. It targeted over one hundred bartenders and approximately twelve thousand consumers. Angostura® cocktails were distributed in fine style, across thirty bars in fourteen Tiki cities, with a limited-edition Tiki glass given as a gift to the many that enjoyed the cocktails presented.

These cocktails were made with Angostura® 5-year-old, Angostura® 7-year-old, Angostura® 1919, ANGOSTURA® aromatic bitters, ANGOSTURA® orange bitters and ANGOSTURA® cocoa bitters. Angostura® made a splash with Tiki Week creating a memorable experience for consumers and aligning with the Tiki culture which further amplifies brand recognition and reach. Tiki Week was a success and provided a unique opportunity for people to immerse themselves in the Tiki Experience.

In addition to Tiki Week, we hosted a month-long digital campaign for Tiki Summer in August in Greece. The focus of this campaign was to promote Angostura’s cocktail in popular tourist areas.