As a world-renowned Company for our rum and bitters, we are thrilled to announce a strategic distribution agreement to export our global award-winning products to China. The agreement is with Caribbean Commercial Management (Hangzhou) Co. Ltd, a subsidiary of First Caribbean Marketing Company Ltd (‘FCMC’). FCMC is an established importer and exporter of Chinese goods into T&T and the wider Caribbean.

As Angostura® continues to celebrate its 200^th anniversary, the Company is maintaining its legacy by the continued expansion into the international market. In the coming months, Angostura’s bitters and premium rum portfolio would be exported to China.

Caption:(Front Row – R-L) Chairman of Angostura Holdings Limited, Mr. Terrence Bharath S.C. and Managing Director of Caribbean Commercial Management (Hangzhou) Co. Ltd, Mr. Charles Xiang Cheng sign a distribution agreement to export rum and bitters to China.
(Back Row R-L) Angostura’s CEO, Mr. Laurent Schun, Deputy Permanent Secretary (Ag.) of the Ministry of Trade and Industry, Mrs. Ava Mahabir-Dass and Ambassador of the People’s Republic of China, His Excellency Fang Qiu. 

Angostura® took a decision to re-enter the Chinese market to capitalise on the increasing demand for high-quality and premium spirits and bitters. We are excited to rekindle the relationships with Chinese consumers and partners through our new distributor. The new commercial partnership marks a significant milestone in the Company’s expansion strategy, providing opportunity for growth. Caribbean Commercial Management (Hangzhou) Co. Ltd will be responsible for the marketing and distribution of Angostura’s rum and bitters range across China, including selling into the e-commerce, retail, and on-trade channels.  We are committed to offering Chinese consumers an unparalleled experience with our premium spirits and bitters as we leverage our expertise in innovation and sustainability. We look forward to building strong lasting relationships with our consumers and partners.

Caption: (Front Row – R-L) Chairman of Angostura Holdings Limited, Mr. Terrence Bharath S.C. and Managing Director of Caribbean Commercial Management (Hangzhou) Co. Ltd, Mr. Charles Xiang Cheng seal the distribution agreement deal with a handshake.
(Back Row R-L) Angostura’s CEO, Mr. Laurent Schun, Deputy Permanent Secretary (Ag.) of the Ministry of Trade and Industry, Mrs. Ava Mahabir-Dass and Ambassador of the People’s Republic of China, His Excellency Fang Qiu. 

Presently, Angostura’s brands have a geographic reach in 170 markets. Our commercial and marketing strategies include tapping into new markets and building our premium rums and bitters presence.

Speaking at a signing ceremony for this new international agreement, CEO of Angostura, Mr. Laurent Schun commented, “We are excited to partner with Caribbean Commercial Management (Hangzhou) Co. Ltd as we take this important step in our global growth journey. China represents a tremendous opportunity for our brand. Given the distributor’s understanding of the local market in China, we are confident that this partnership will significantly enhance our presence and drive our brand’s success in this dynamic region.”

Managing Director of Caribbean Commercial Management (Hangzhou) Co. Ltd, Mr. Charles Xiang Cheng expressed his commitment to promoting Angostura® brands in the Chinese market, “I feel confident that the decision made by Angostura® to appoint the FCMC Group as exclusive distributor for China, Hong Kong and Macau is a sound one. It is my dream to get Angostura® manufacturing every day of the year to fulfil the orders for the Chinese market as everybody knows its size.”

Given the size of the opportunity within the spirits category in China, a key opportunity presents itself to Angostura® to accelerate its growth, market share, and revenue performance in the Chinese market.

Considering the cooperation between the Governments of the Republic of Trinidad and Tobago and the People’s Republic of China, this distribution agreement signifies the fruit that can be borne from a successful trading relationship between the two great nations.