Greece’s Tiki Week was elevated with an immersive two-week celebration of tropical cocktails featuring Angostura’s premium rums and bitters.

This event featured forty cocktail bars across ten cities. Each venue was transformed into a vibrant tropical escape, offering guests an insight into Tiki culture, known for its tropical cocktails, exotic décor, and whimsical atmosphere. 

Participating bars featured specially curated menus that included two signature Angostura® cocktails and one original creation unique to each location. This approach struck the perfect balance between brand consistency and local creativity, all while remaining true to the brand’s Caribbean heritage. 

With a combination of expert mixology and data-driven marketing, Tiki Week became a dynamic campaign that successfully engaged consumers, energised the on-trade sector, and expanded Angostura’s reach across borders. 

The result was a lively and authentic celebration of our vibrant culture, delivering memorable experiences and reinforcing Angostura’s position as a global leader in premium rum and bitters.