As part of our continuous global sustainable efforts, we unveiled our new premium rum packaging. Innovation, a pillar of our strategy, is embodied in the redesigned rum packages. This latest launch reinforces our sustainability goals through reduced bottle weight and the use of responsibly sourced paper for labels which forms part of our Environment, Social and Governance strategy.
The exclusive pre-launch which targeted our local business trade partners, was held on September 18 at The Summit in Heartland Plaza.
This redesign is a bold new look for our premium rum portfolio and represents a blend of tradition with modern elegance. The redesign packaging covers the full premium rum range – Angostura® 15-year-old, Angostura® Founders Reserve 1824, Angostura® Grand Reserve 1919, Angostura® 7-year-old, Angostura® 5-year-old and Angostura® 3-year-old.
The roll out will be done on a tiered basis with Angostura® 7-year-old already available in wholesale and retail outlets and the others to hit the local market by October. On the global front, it will be launched by mid-2026 in our key markets which include the USA, UK, Greece, Germany, Baltics and Spain followed by the other markets.
“The redesign is much more than a visual change; it has been thoughtfully developed to enhance brand visibility on shelves and engage consumers with a modern and distinctive appeal. This initiative also reflects Angostura’s dedication to taking meaningful steps toward a greener future—because great rum should leave a positive mark on the world.”
– Chairman of Angostura Holdings Limited, Mr. Gary Hunt
The new packaging is inspired by the over two centuries of the legacy of blending rum and the cultural richness of Trinidad and Tobago, with vibrant colours at the heart of the new, modern designs. It signifies our dedication to incomparable craftsmanship and creativity, with the packaging striking a balance between a contemporary look and protecting what is most valued – our award-winning, prestige rums.
The global market for premium rums, especially dark rums, is experiencing strong growth as consumers increasingly seek rich, complex flavours and authentic, craft-led experiences. Dark rums, with their depth and character, are becoming a symbol of luxury and connoisseurship, appealing to consumers around the world. Angostura’s portfolio, with its award-winning rums, is ideally positioned to meet this rising demand.
Angostura’s premium rum range has consistently earned international acclaim, receiving numerous prestigious awards that reflect its exceptional quality and craftsmanship. Notable accolades have been granted by leading global competitions, including the International Spirits Challenge (ISC), the International Wine & Spirit Competition (IWSC), the San Francisco World Spirits Competition, the SIP Awards, the World Spirits Awards (WSA), and the Spirits Business Rum Masters.
Our mission has always been to create a sustainable legacy. As a brand proud to have stood the test of time through innovation and resilience, our rum bottles are now lighter in weight and more sustainable. The labels for the bottles are sourced from sustainable paper sources.
The new layout of the rum bottles showcases the familiar butterfly motif – an icon that has become a hallmark for the brand – which takes centre stage. The motif has been enlarged on the bottles and is also now incorporated into a unique, colourful design on the seal and closure of the bottles. Whilst the motif’s golden hues pay tribute to the brand’s prestige and underpins the House of Angostura’s dedication to producing premium, quality and innovative rums.
This launch is a testament to our enduring legacy, our responsibility to the environment, and our unwavering commitment to crafting world-renowned rums that uphold excellence and set the standard for premium rum globally.