Angostura® rums and bitters take centre stage in one of the world’s most iconic advertising locations — Times Square, New York City — with a vibrant 15-second ad running in a continuous loop from August 1st to 31st. 

The high-impact campaign spotlights some of Angostura’s most celebrated offerings — Angostura® 7-Year, Angostura® 1919, the world-famous ANGOSTURA® aromatic bitters, and our signature cocktail, the Queen’s Park Swizzle — showcasing the brand’s unmatched craftsmanship, deep Caribbean heritage, and remarkable versatility. 

The presence of our brands in Times Square is a bold and strategic move, which coincides with Rum Month celebrated in August, thus leveraging the buzz around major global events to amplify brand visibility and consumer engagement. Featuring our brands on this global stage is a statement of intent in one of our most important markets.