In a decisive move in our global expansion journey, we launched a bold campaign in New York celebrating the company’s iconic bitters and world-renowned rums. The comprehensive campaign is being rolled out throughout November 2025.

This includes major large format placements on a billboard, digital kiosks and hand painted wall in Williamsburg and Lower Manhattan.

In August, Angostura® rums and bitters took centre stage in Times Square, New York City, one of the most iconic advertising locations, as our products lit up in a 15-second ad running in a continuous loop.

The New York City campaign is being driven by an ANGOSTURA® bitters-led theme, “Inspiring Cocktail Creativity”, to elevate everyday drinks into crafted cocktails. The U.S. is Angostura’s largest international market, and the company is expanding its footprint throughout the country.

Angostura’s CEO (Ag.) Mr. Ian Forbes said, “This campaign represents an important time for the Angostura® brand in the U.S. as our goal is to deepen visibility, strengthen relevance with our consumers, and highlight how Angostura® bitters transform mixology—whether at home or behind the bar.”

By amplifying our presence in New York, Angostura® is reinforcing its international expansion. The company will continue to pursue high-impact opportunities across global markets, ensuring its iconic bitters and rums remain essential to cocktail and culinary cultures worldwide. Our products are available in over 170 markets.